The Mergermarket Group is a media company which provides the advisory, corporate and financial communities with forward-looking intelligence, analysis and data that you can't get anywhere else. The company has over 1,000 staff in 65 locations around the world.
The company has recently moved offices and they needed something to introduce the group to be displayed on a large TV in their new reception. The only problem? They needed it in a matter of days.
This is where we came in. With a good outline of the content they wanted to see and an overview of their current brand elements we created a test animation to establish an overall style. Once the client was happy with this we created the full piece and delivered the final animation ready to play perfectly ahead of schedule.
The animation itself uses the muted greys of the main brand colour palette and introduces the vision of the company along with the various sub-brands that it owns. The video was created in full HD and encoded to work on their presentation system, it's now playing on a repeating loop on a large TV in their new reception.